To call or not to call ?
That is the question……
So my business is super super simple. People tend to over complicate the world of residential real estate. They think you need car magnets and fancy events etc etc etc they also think you need to be a hot 5ft 3 blonde who wears a sexy suit all day.
Facts. I’m a fat middle aged balding guy with shit teeth. All you really need to do to sell millions of dollars of real estate is tell people you sell real estate. You tell enough people that you sell real estate then as by magic you sell real estate.
So the most effective way I’ve found is to advertise on google . people register for my website and then i call them. About 1 in 100 will buy a piece of real estate immediately. then another 1-2 will buy something over the next 4-5 years.
Well interest rates suck right now compared to what they were at last couple years. 8% vs 2.5%, so there are a lot of people priced out of a still very hot market. Leads have not been converting the way they normally do and the teams pipeline has been shrinking.
Cold Calling and Spam
For a couple hundred dollars a month you can buy lists of peoples phone numbers and emails. Agents call them under the guise that they have a buyer for their home should they be interested in selling. Thousands of agents do this and some make an incredible living , there are numerous companies and a bunch of coaches who also make a ton of money doing this kind of thing.
Yesterday i received 38 unsolicited sales calls from various companies trying to sell me health insurance, accident insurance and even to sell me real estate. Do i want to be that guy who makes the 39th call ? Sure its effective, but its soul destroying task to endure.
So no I’m not going to cold call. I’m going to work on making my business more efficient in other ways and hopefully stack that profile once again.
Gotta go dental surgery today.